Ebook: African Apps in a Global Marketplace
'African Apps in a Global Marketplace' by Andrew Mugoya is a collection of ideas, observations, tips and some gripes about the African app industry.
Synopsis
African technology is in an exciting and vibrant phase with many talented developers and an unprecedented access to global markets.
However, this is not a situation unique to Africa. App development has exploded all across the world. What this means for African developers and entrepreneurs is that they are not only competing for the same global market but also facing stiffer competition for their local markets.
To be able to compete in this new world – to be able to survive – African developers and entrepreneurs will need to understand and adapt to this reality.
'African Apps in a Global Marketplace' is a useful read for African app developers or anyone interested in the state of the African app industry. It presents the reader with the points to consider in taking their app from a simple and fun idea into a product that can be successful globally. From conceptualisation to design, funding and marketing. Most importantly, it informs on how African apps can stand out in the crowded global marketplace.
Praise for 'African Apps in a Global Marketplace'
"I don't know what to say. It is the best African developer advice book I've read. Everything in your book is very useful. Every African developer should read this."
"Wow! This is the ultimate blueprint for developing great apps. A must read for all aspiring African app developers."
Nana Sarpong, Ghana
iOS Developer
Nkyea Learning Systems
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"I would strongly recommend this book. A compelling and comprehensive read addressing issues surrounding apps and the african developer."
"It covers many aspects (if not all) in the African app/developer space. These personally resonate with me as a developer. I found myself learning the hard way and such guidelines helped me bounce back. It is an inspiring reflection and guide to the future. I can confidently say after reading it that I am on the right path."
"I found compelling that it awakens developers from the current obvious mistakes we make especially in design."
Good stuff!
Steve Mutinda, Kenya
Developer
Shimba Technologies
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"Much enjoyed this. Cutting through the jargon and marketing spiel. A short, sharp and precise introduction to what apps mean for sub-Saharan Africa. The insider view means that it's full of valuable insights for new developers or anyone at all curious about the latest tech frontier."
Hash, UK
Journalist and Writer
http://www.iMakeContent.net
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'It's time for Africa to get into the big leagues of App development globally and this is a great guide to help developers and companies do just that'
"The aspects about marketing really struck a chord with me"
Will Mutua, Kenya
App developer and Founder of Afrinnovator
http://www.afrinnovator.com
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